Home > Legal & Policies > Cookies Policy

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Cookies Policy

A cookie is a small file, typically of letters and numbers, downloaded to a device when you access a website. They are useful because they allow a website to recognise a user’s device. and are then sent back to the originating website on each subsequent visit.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. Some are essential, while others you can opt out of or block. However, opting out or blocking some cookies may affect the functionality of the website.

There will also be other third party cookies that we have no control over, which record your visit to our website, the pages you have visited and the links you have followed. These include:

  • Cookies placed by your selected browser application in conjunction with your access of this, and any other, website during your current browser session
  • Cookies placed by a search engine that you are utilising during the same current browser session
  • Cookies placed by a social media site that you are logged-in to during the same current browser session.

To find out more about the third party cookies placed on your device under those three criteria, you will need to consult the manufacturer’s privacy policies for the browser application you select, such as ExplorerFirefoxSafari or Chrome, the search engine application you utilise, such as Google or Bing, or your preferred social media site such as FacebookTwitterInstagram or Google-Plus.

In addition, where external links are provided to other websites to provide additional information, those websites, if accessed, may use additional cookies. External links are always opened in a separate browser window or tab to enable the user to establish settings or view policies prior to deciding whether to continue using the external website.

 

How to control cookies

The simplest way to avoid the use of cookies is to open a 'private browsing' / 'incognito' session, which allows you to browse a website without storing local data. Alternatively you can control cookies which are set during your use of a website by changing your browser settings to do any of the following:

  • Allow all cookies at all times
  • Clear all cookies when you close a browser session
  • Block third-party cookies at all times
  • Block all cookies at all times
  • Delete all cookies stored on your device

Specific instructions on how to manage cookies are included in the help section of your selected browser. The following links provide further details of settings for the most commonly-used Browser products:

On Personal Computer devices:

Internet Explorer

Safari

Chrome

Firefox

Opera

 

On Mobile Phone devices:

Apple iOS Safari

Android Chrome

Some pages may not work if you completely disable cookies, but many third party cookies can be safely blocked. You may also install add-ons and plug-ins to extend browser functionality, details of which will be available from your selected browser manufacturer.

Why and how we use cookies

There are broadly four reasons why a cookie might be stored on your device when visiting the website. Our website may, from time to time, use any of the following types of cookies:

Strictly-necessary cookies: These are cookies that are required for the operation of the website, including session cookies created by our webservers, security plugins, etc. They include, for example, cookies that enable you to log into secure areas of the website, use a shopping cart or make use of e-billing services. The strictly-necessary cookies we use are:

Name Data stored Purpose Expires
JSESSIONID PHPSESSID A random unique number or string of letters and numbers A session cookie is required to follow your progress through the website. It is essential to ensure that any information you enter or routes you take are remembered by the website. Without this cookie, every page you visited would treat you as a completely new visitor. This cookie does not identify you personally and is not linked to any other information we store about you The cookie is deleted when you close your web browser
shipping_method shipping_postcode SimpleCartSimpleCart_Recent

wishlist

Text strings and unique identifiers Associated with Wishlist and Shopping Cart selections, not downloaded unless these functions are selected by the user Most expire up to one year after your last visit to the website. Others are deleted within 30 minutes of the moment you close your browser
accounts checkout_test_session checkout_dashboard_session livemodecid

country

lang

last-used-checkout-name

machine_identifier

session

stripe.csrf

unique identifier Cookies activated when a payment is made through the Stripe payment app. We have no control over the cookies set by Stripe, which include pieces of information to link your visits to our website with your Stripe account if you are signed in to one Some expire up to two years after your last visit to the website. Others are deleted the moment you close your browser

Analytical/performance cookies: These cookies collect data about your use of the website which is then anonymised and amalgamated with that of other visitors so we can better understand how people use our website. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. The tool we use is Google Analytics, which utilises the following analytical/performance cookies:

Name Data stored Purpose Expires
_ga
_gali
_gat
_gid
_gtag
A random unique number or string of letters and numbers The data collected by Google Analytics is used to determine which domain to measure, distinguish unique users, throttle the request rate, determine the start and end of a session, remember the number and time of previous visits, remember traffic source information and remember the value of visitor-level custom variables. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified individually or personally and is not linked to any other information we store about you. Information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. Most expire between a day and up to two years after your last visit to the website. Others are deleted within 30 minutes of the moment you close your browser
__adiCookieCheck A random unique number or string of letters and numbers Used to generate statistical data on what pages the user has visited and how often a product click leads either to a purchase or other actions on the website. The cookie is deleted when you close your web browser

Functionality cookies: These remember your preferences and make the site easier for you to use.

Name Data stored Purpose Expires
Local storage Text strings his is not a cookie but an area created on your device by some browsers to store information such as user preferences and/or consent on loading specific features. This consent is requested the first time the user loads a page which uses a relevant feature Never, but content can be deleted using browser settings

Targeting cookies: Cookies that are placed by third party services we make use of to enhance the information we present online, such as Maps and/or Videos. You can find more information about the individual Targeting cookies we use and the purposes for which we use them in the table below:

Name Data stored Purpose Expires
GPS
IDE
PREF
YSC
test_cookie
VISITOR_INFO1_LIVE
Unique identifiers, as well as login information that may relate to a Google account Google set a number of cookies on any page that has one of their products embedded, such as Google Maps or YouTube Videos. These may also be set from different Google domains, including google.com, doubleclick.net, or googleadservices.com. We have no control over the cookies set by Google, which include pieces of information to measure the number and behaviour of Google product users, plus information that links your visits to our website with your Google account if you are signed in to one Most expire two years after last visit to a page containing a Youtube video, although some expire sooner
__sharethis_cookie_test__
__stid
A random unique number or string of letters and numbers Part of the ShareThis service monitors “click-stream” activity, e.g. web pages viewed, navigation from page to page, time spent on each page etc. The ShareThis service only personally identifies you if you have separately signed up for a Share This account and given them your consent. See the ShareThis privacy policy for more information. Most expire up to one year after your last visit to the website. Others are deleted within 30 minutes of the moment you close your browser
adiV
adiVi
adiLP
adiS
unique identifiers Part of ResponseTap phone call analytics tool, used to understand the customer interaction between the website and telephoning the company and to help demonstrate this journey to help improve customer experience. Most expire up to one year after your last visit to the website. Others are deleted within 30 minutes of the moment you close your browser

This Policy completely revised and reissued on 24th May 2018

  • Firmness Guide

    1 Medium Soft
    2 Medium
    3 Medium Firm
    4 Firm
    5 Extra Firm